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Farmers and Producers

At our core, we believe in doing the right thing by our livestock. Just like us, they experience pain, and it's our responsibility to ensure that we are doing everything we can to mitigate that pain. 

We understand that changing livestock management processes can be challenging, but we are here to support you every step of the way.

By joining us, you'll become part of a community that cares deeply about animal welfare and is committed to using pain relief and pain mitigation strategies to ensure that our livestock are as comfortable and happy as possible.

We're creating tools to help you record your progress and share your successes with others. We want you to feel proud of the steps you're taking to do your best by your farm and livestock.

Our focus on Pain

By using pain mitigation and pain relief strategies, you'll be making a measurable impact on animal welfare. It's a small part of your business, but it's an important one. Just like carbon emissions, pain mitigation and pain relief use is something that can be recorded and used to demonstrate the attitudes of Australian farmers towards animal welfare and sustainability.

Pain Mitigation

As a livestock producer, you have the responsibility to ensure the welfare of your animals. One important aspect of this is implementing pain mitigation strategies. This involves refining or replacing certain processes or procedures in order to reduce or eliminate pain experienced by your livestock.

Genetic changes can be one effective way to mitigate pain. For example, breeding cattle without horns or sheep without the need for mulesing can eliminate the need for painful procedures. Additionally, management shifts can also make a big difference. For instance, opting not to castrate your pigs or cattle can prevent unnecessary pain and stress for your animals.

Pain Relief

Just as we would appreciate pain relief during a painful medical procedure, our livestock also benefit from the use of pain relief. 

For those who may not currently use pain relief methods, it is important to question our current practices and consider implementing new techniques that prioritise the comfort and well-being of our animals. By challenging old livestock management processes, we can create a better future for both our livestock and the industry as a whole.

What you get from Membership

For industry producers who already use pain relief, we want you to feel a positive connection to the program. We recognise and commend your efforts to prioritise animal welfare, and we want to help you tell your story and get the recognition you deserve.

For those who do not currently use pain relief, with tailored education and training programs, we will challenge you to question your methods and consider implementing pain reduction methods in your livestock management processes. We understand that change can be difficult, but we firmly believe that it is necessary for the betterment of animal welfare and the industry as a whole.

For future generation producers, we want you to feel empowered to challenge and change old livestock management processes. You are the future and we want you to feel proud, trusted, recognised, and a sense of achievement in making a positive impact on the industry.


John Smith

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What makes the new Better Choices program different

The Better Choices Program, developed by Bayer in 2008, aimed to encourage the wool industry to use Tri-Solfen for pain relief during mulesing and gain recognition and value for wool producers.

While the program has always been commercially driven, it has shifted its focus to include all livestock producers and promote pain reduction and mitigation.

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