Why Join Us
We provide farmers, producers and industry members with the right support to understand, implement and achieve the highest standards of animal welfare through pain mitigation.
- 80% of Australians think that more should be done to improve the welfare and protection of farm animals from pain.
- 84% think that farm animals should receive pain relief.
- 81% would feel reassured to know that the animal-derived produce they purchase is traceable, demonstrates ethical production and meets the highest standards of animal welfare.
Better Choices has supported the wool industry since 2008, training and recognising Australian woolgrowers making the transition to pain mitigation, with over 92% of lambs now receiving pain relief at marking. This is a tremendous achievement by the wool grower community.
The NEW Better Choices program is now committed to providing support to the cattle and swine industries, assisting with their goals for pain mitigation.
With the beef industry aiming for 100% use of effective pain relief by 2030 for invasive husbandry practices and currently 35% of Australian cattle producers regularly using pain relief, there no better time to get involved.
Because if not now, then when?
Why join Better Choices?
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Better for you, your animals, and our industry
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Free to Join
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Easy to sign up
When you sign up to become a Better Choices Member, you demonstrate your commitment towards pain mitigation for your livestock.
Together, our commitment ensures social license to operate and contributes to a more sustainable future for our industry.
How we help
We’re here to support you on your journey to better pain management. We provide both best-practice advice and practical tools to help you make better choices. Working with experts from all angles of animal husbandry, we give farmers the guidance they need to ensure their methods are up to date and meeting industry standards.
When you become a Better Choices Member, you receive certification for your commitment to meeting the highest standards of animal welfare. This recognition encourages our network of producers to continually strive towards better practices in the way they raise livestock.
It also helps assure the supply chain they are getting products produced with proper care. The program works with retailers and wholesalers, so that they can be sure of the quality and welfare standards of the products they are purchasing.
Join our community today and together we will make Better Choices.