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Raising welfare standards, protecting our animals and our industry.

Join industry leading farmers and producers, who make better choices every day, prioritising pain mitigation for Australian livestock.
Join us and make your mark with pain relief.

We recognise producers who take responsibility.

Join forward thinking Australian producers who have made a Better Choice by using pain relief and preventative welfare interventions.

Better Choices is a self-certified, industry supportive community, committed to improving welfare outcomes through pain mitigation.

93% of Australians say that farm animal welfare is important to them.

The Better Choices community recognises and welcome farmers, producers, industry individuals and organisations, who support and contribute to an improved quality of life and welfare standard for livestock, through pain mitigation.

Become A Better Choices Member

Let's make Better Choices together.

By joining the Better Choices program and taking the pledge, you are helping to create a better future for livestock animals everywhere. Together let us continue to be advocates and champions for animal welfare and take ownership of our actions.

How to Join

If you care deeply about the wellbeing of our livestock, join our global community of passionate farmers and industry stakeholders, and become a member today. In just 3 simple steps, you can make a real difference to our industry:

Step 1

Commit to making better choices when it comes to pain mitigation for livestock.

Step 2

Register for free - it's easy and fast!

Step 3

Primary producers: Declare your annual intention for pain mitigation in your livestock, and provide proof of purchase when necessary to verify your membership status.

Take action today and become a member of our global community - it's time to show the world that that the wellbeing of our livestock matters to us.
Sign up now!

Choose your industry




  • It's a guarantee to potential wool buyers that you are committed to animal welfare and your operation. The more people that join, the buyers will know that we are all committed to ensuring that the wool that they purchase, that the livestock has been looked after as well as possible.
    Anon. Better Choices Member NSW
  • There is potential for economic benefit as well as the underlying animal welfare goal. Wool buyers and supply chain require traceability and require that you are part of an integrity scheme showing better practice. It definitely shows consumers that we are trying to do more as growers.
    Matthew Better Choices Member VIC
  • It's something you can be involved in and it's of no cost showing that you're doing the right thing by animal health, and shows the industry that we care about our livestock.
    Kevin Better Choices Member NSW
  • A very easy to use and simple program, why wouldn’t you join?
    Graeme Better Choices Member QLD
  • It shows evidence that the industry is trying to be responsible as far as caring for animals and transparent with what they are doing.
    Margaret Better Choices Member Victoria
  • I suppose I would say because animal welfare is such a growing issue being a member of Better Choices demonstrates that I’m trying to do the right thing. Value in making me more money or value as in giving you that social license.
    Chris Better Choices Member WA