Skip to main content


We understand that being an industry contractor is a demanding job. You are responsible for ensuring the welfare of millions of sheep and cattle, and your critical decisions have a direct impact on their quality of life.

Why we need you

No doubt, this relationship might seem a bit one-sided - the truth is, we rely on you more than you rely on us. Your crucial role in overseeing important livestock procedures means that your decisions really matter.

It's really important that you actively join in our industry's big goal, which is to make sure our animals are taken care of in the best way possible. It's up to you to put the best practices into action, so farmers all over Australia can proudly show city folks that they're dedicated to their animals' well-being.

And if you decide to do the right thing, we need a way to let more people know about it.

What we need from you

If you're curious about pain relief and why it's a big deal for animals and your business, join us as a member, and let's have a chat.

And if you're already in the habit of using pain relief, we'd love for you to become a member, so we can collaborate with you to ensure your efforts get the recognition they deserve.

So, why not join us? Share your story with us. Where do you see room for improvement, and what are your specific needs?

What we can do for you

We share your story, so you can focus on your work.

We're on a mission to celebrate contractors who are dedicated to using regular, well-rounded pain relief. Demonstrate your commitment and become a Registered Contractor with Better Choices. You can use our brand to get your message out there.

We don't aim to pile on more tasks for you. If you're keen, we'd like to collaborate with you to discover ways to simplify and enhance pain relief procedures. Don't hesitate to reach out if you have any innovative ideas we can explore together.

Partner With Us